Privacy & Security

This Privacy Policy was written to help you better understand how we collect, use and store your information.

Since technology and privacy laws are always changing, we may occasionally update this policy. If a significant change is made, we will be sure to post a notice on our homepage.

If you continue to use our website after these changes are posted, you agree to the revised policy. Please read these terms carefully before you start to use our website

By using the Website, you’re indicating that you accept and agree everything said by us below:


In these conditions, references to "Serefim", "SFW", "", “", "we", "us",

"our" and "ours" are references to Serefim London and references to "you" or "your" are references to the person ordering Services from us. References to our "Services" are references to the services we provide in relation to the Internet Services set out at clause 3 below and any bespoke services which we may agree to provide.

These Conditions (as may be amended from time to time) will govern the relationship between you and us.

Serefim London; Registered as SEREFIM LTD company number 09921599 "Serefim London" is incorporated in England and Wales with its registered office in London.


1.1 When you browse our store, we automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

1.2 When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

1.3 Email marketing: with your permission, we may send you emails about our store, new products and other updates.


2.1 When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

2.2 If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

2.3 If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at

2.4 If you sign up to our newsletter we may use your email address to send you information about products, offers or services. You can opt out of these at any point and you can ask for personal data to stop being recorded at any time by contacting us at

2.5 By using the site, you allow us to refuse any transaction or receive our services for any reason.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. We may disclose your personal data:

- To other companies within our group

- In cases where we are required by law to pass on information or if we believe action is necessary for fraud, cyber crime or to protect the website, rights, personal safety of person/s.

We may also disclose aggregate statistics about visitors to our website [customers and sales] in order to describe our services to prospective partners [advertisers, sponsors] and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.


4.1 Our store is hosted and protected by Shopify, LLC with SSL badge. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you and store your data on a secure server behind a firewall.

4.2 Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

4.3 When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

4.4 To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

4.5 We do not save Credit Card information, Payments and directly handle by PayPal (Europe) S.à r.l. et Cie, S.C.A.


We exclusively accept Paypal payments. PayPal allows any business or individual with an email address to securely, conveniently and cost-effectively send and receive payments online.

Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as Paypal for Payments, and Mailchimp for mail marketing have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.


Here is a list of cookies that we may use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not:

- Strictly necessary cookies: these are cookies that are essential to the operation of our website.

- Analytical/performance cookies: these cookies allow us to recognise and count the number of visitors to our website.

- Functionality cookies: these cookies are used to recognise you when you return to our website.

- Targeting Cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed.


By using our website, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


9.1 We deliver throughout the United Kingdom, Mainland Europe & Worldwide.

9.2 We currently deliver our boxes to you by Royal Mail 48 hour delivery. Please note that delivery times may vary due to stock availability, your delivery address and circumstances outwith our control which may impact delivery by the Royal Mail.

9.3 Serefim will not be liable for any delays in the delivery of boxes which are outwith our control. It is the responsibility of customers to report any lost boxes to the Royal Mail or us within 7 days. Failure to comply will result in no refund being made.

9.4 The risk of loss and title for our boxes pass to you from the time of delivery.

9.5 Should you change address it is your responsibility to update your address details in the relevant section of the website. You will be liable to pay for any boxes sent to the wrong address.


10.1 Content, products and services provided in our boxes are provided by third parties. We have no control over, and are not responsible for examining or evaluating the content or accuracy of any such third party products or websites.

We therefore do not warrant, endorse or accept any liability or responsibility for any third party products or services.

10.2 We may display images of products included in our boxes on the Website, these images are for illustrative purposes only. You should also note that images of the products on the Website may not be representative of the actual size of the products.


These terms are governed by English law. Any contract for the purchase of goods from this site and any dispute or claim arising out of or in connection with any such contract will be governed by English law.

You and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. However, if you are a resident in Northern Ireland you may also bring proceedings in Northern Ireland, and if you are a resident in Scotland you may also bring proceedings in Scotland.


Email to

12.1 Any part of these Conditions that is unenforceable or illegal will be severed from these Conditions and will not affect the enforceability of the remaining provisions of these Conditions.

12.2 The Contract is governed by the law of England and Wales and each of us agrees to submit disputes in connection with the Contract to the exclusive jurisdiction of the Courts of England and Wales.

12.3 If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer by filling our contact form with the Subject 'Compliance officer'.