Terms & Conditions


In these conditions, references to "Serefim", "Serfim London", "serefim.com", “www.serefim.com", "we", "us", "our" and "ours" are references to Serefim London and references to "you" or "your" are references to the person ordering Services from us.

References to our "Services" are references to the services we provide in relation to the Internet Services set out at clause 3 below and any bespoke services which we may agree to provide.

These Conditions (as may be amended from time to time) will govern the relationship between you and us.

Serefim London Registered as SEREFIM LTD company number 09921599 "Serefim London" is incorporated in England and
Wales with its registered office at Kemp House 160 City Road, London EC1V 2NX 


1.1 We invite you to buy Services from us. If you wish us to provide Services to you, you will need to confirm your Order to Serefim. All Orders will be subject to these Conditions. A binding contract between you and us ("Contract") will only arise when we have received confirmation of Order from you, whether verbal or in writing, and we have notified you of our acceptance of your Order whether verbal or in writing. You should only submit an Order to us if these Conditions are acceptable to you without modification.


2.1 Our charges ("Charges") for any Products ordered by you will be our current price in force for that Service when you confirm your Order. All our current prices are available from one of our sales team. All of our prices are exclusive of VAT and other applicable taxes which will also be payable by you.

2.2 The Charges for all of our Services are payable in advance by you, our Charges must be paid by you at the same time as your Order.

2.3 We normally accept payment by Paypal, and by Visa, MasterCard, Maestro, Delta, Switch or American Express. We do not currently accept payment by Diners Club, Electron or Solo. We may withdraw any method of payment at any time without notice to you.

2.4 If any reduction is available to you in respect of a promotional offer made available by us, and you are eligible for such offer, then the Charges payable by you will be reduced by the amount shown but not by more or otherwise.


3.1 Descriptions of most of our Products are on our Website www.serefim.com ("Luxury affordable jewellery"). Subject to our acceptance of your Order, and your continual compliance with these Conditions, we will provide the Services specified in your Order in accordance with these Conditions and the Product Description, using our reasonable skill and care at all times.

We may use agents and/or subcontractors to perform the Services on our behalf where we deem it appropriate to do so.

3.2 In pursuance of Our policy of continuing service improvements we reserve the right to alter the look, feel, style, facilities and functionality of any of our Products and the Website at any time without giving you prior notice but in doing so we will endeavour not to materially diminish the overall functionality and value of the Services or the Website. Accordingly, the Product Description is subject to change from time to time.

3.3 We may at any time either change, replace or delete these Conditions or include new terms.

3.4 You accept that we will remove positive reviews if they can be traced to the business owner (from December 2007, 'falsely representing oneself as a consumer' became illegal under European legislation).

3.5 You accept that we will generally only remove negative reviews on the basis of a breach of the 'Terms and Conditions for Submitting Reviews on the Serefim website at Terms & Conditions of Membership. We reserve the right to apply our sole discretion in the matter.

3.6 If you fail to provide any Delivery address to us within the specified time limits, we reserve the right, in addition to any other rights we may have, to retain any Charges that you have paid to us.


4.1 You will promptly provide us (free of charge) with any information that we may reasonably require to enable us to proceed with the performance of our obligations under the Contract.

4.2 You are responsible for ensuring that the delivery information that you provide to us is accurate.

4.3 We may telephone you from time to time and, as with incoming calls, you accept that all such calls may be recorded for internal purposes, including monitoring and training.

4.4 Any bulk mailings sent from or through any service provided by us must contain simple and clear unsubscribe mechanisms; we recommend that this should be in the form of a working link to a one click unsubscribe system, although use of a valid "reply to" e-mail address may be used instead.

4.5 Any bulk mailings sent from or through any service provided by us must contain correct, non-electronic, contact information for the sender; this must be included clearly within the text of each email and include: Contact telephone number & Physical mailing address.

4.6 Should you have any complaint about our services Please contact our complaints handler using one of the contact details below. We will respond to all points of contact within 1 business day and aim to resolve any issues you have within 5 business days.

If you wish to raise a complaint about abuse you have received (phishing scams, spam e.mails etc) please contact us by e.mail at: info@serefim.com with as much detail about the abuse. We will investigate your complaint immediately.


Access to the Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of the Website without notice. We do not guarantee that the Website, or any content on it, will always be available or be uninterrupted and we will not be liable to you if, for any reason, the Website is unavailable at any time or for any period.

You are responsible for making all arrangements, technical or otherwise, necessary for you to have access to the Website.

You are also responsible for ensuring that all persons who access the Website through your internet connection are aware of these Terms and Conditions and other applicable terms and conditions, and that they comply with them.


You may not and may not allow others to modify, decompile, reverse engineer, decrypt, circumvent or otherwise interfere with or alter the Website. You agree not to use this Website in any way that may cause the Website or access to the Website to be interrupted, damaged or impaired.

You shall not breach or attempt to breach the security of this Website.When dealing with this Website you must not use a false email address, impersonate any other person or entity, or mislead us as to the origin of any electronic communications or content. We may collect and use your personal data.

Use of the Website in breach of the Terms of Use may give rise to a claim for damages and / or be a criminal offense.

The Website is intended for residents of the United Kingdom. We make no representations that materials on the Website are appropriate or available for use in other locations. Those who choose to access the Website from other locations do so at their own risk and are responsible for compliance with any and all local laws, if and to the extent local laws are applicable.

You will be responsible for installing adequate anti-virus software and related security protection to secure your computer systems when using the Website. We will not be responsible for any loss suffered as a result of your failure to do so.


We are the owner or the licensee of all intellectual property rights in the Website, and the material published on it including all software, design, text, images, photographs, illustrations, audio clips, video clips, artwork, graphic material and other copyrightable or otherwise legally protectable elements contained therein, and the selection. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from the Website for your personal use and you may draw the attention of others to content posted on the Website.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of content on the Website must always be acknowledged.


If we fail to do what we have agreed with you because of something outside of our reasonable control, we will have no liability to you because of our failure. If you fail to do what you have agreed to do under this Contract because of something outside of your reasonable control, you will have no liability to us because of your failure.


9.1 We carefully select the items sended to you. However should you be dissatisfied with any product you receive from us, please contact us using the details in the “Our contact Details” section provided below.

9.2 We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

9.3 You shall send back the goods or hand them over to us at Kemp House 160 City Road, London EC1V 2NX, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us.

The deadline is met if you send back the goods before the period of 14 days has expired.

9.4 You are responsible to pay the direct cost of returning the goods.

9.5 You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.


Mail to: Kemp House 160 City Road, London EC1V 2NX. email to zoe@serefim.com.

10.1 Any part of these Conditions that is unenforceable or illegal will be severed from these Conditions and will not affect the enforceability of the remaining provisions of these Conditions.

10.2 The Contract is governed by the law of England and Wales and each of us agrees to submit disputes in connection with the Contract to the exclusive jurisdiction of the Courts of England and Wales.