Since taking the helm of the fashion industry in 2015, Zoe has set out to re-define a new genre of woman who wears Serefim jewellery through her minimal, yet unexpected pieces. Technology has always been a forefront of her work in architecture, where she worked on large scale master planning projects throughout her career. She brings forth her ethos of how architecture shapes communities and the people who inhabit them, creating ergonomic fine jewellery that sits comfortably on its wearer. Inspired by the desire to imagine and then experience something more than 'this'; a sensation that once embodies the fear of finding comfort in the reassuring lull of familiarity, and in the unknown, that is the pursuit of our dreams. This is what spurred the brand SEREFIM. Meaning 'the fiery ones'.